Hyderabad, 8th February 2025 : Himalaya Wellness Company, a leading wellness brand, reaffirmed its commitment to spreading joy through its initiative, Muskaan 2025. Since its inception in 2016, Muskaan has been dedicated to transforming the lives of children born with cleft lip and palate, giving them not just new smiles but a future filled with confidence and hope. In partnership with Smile Train, world largest cleft focused NGO, this heartfelt initiative continues to make a lasting impact, ensuring that every child it touches gets the chance to laugh, speak, and dream without hesitation.
‘Muskaan’ has supported 2000+ free cleft lip surgeries across the country and is expanding its reach to 600+ districts in India. By increasing awareness and offering comprehensive cleft care, Himalaya Wellness Company aims to ensure that every child with a cleft receives the treatment they deserve.
To further this mission, Himalaya Wellness has launched an extensive awareness campaign across Andhra Pradesh and Telangana for the next two months, with an inauguration at Basavatarakam Indo-American Cancer Hospital & Research Institute, Hyderabad. This initiative aims to raise awareness about cleft conditions and generate registrations for free surgeries, reaching even the remotest corners of these states. With a combined population of 9.17 crores, Andhra Pradesh and Telangana represent India’s fifth most populous region. Each year, approximately 2,400 babies are born with cleft lip and palate in these states, contributing to a cleft-affected population of 1.3 lakh individuals. Through this expanded outreach, Himalaya Wellness hopes to identify and support more children in need of life-changing cleft surgeries.
Rajesh Krishnamurthy, Business Director, Consumer Products Division, Himalaya Wellness Company, said, "As a recognised player in the lip care category, we understand the profound impact a smile can have on a child’s life. ‘Muskaan’ is not just an initiative for us—it’s a heartfelt commitment to transforming lives. Seeing the joy and confidence restored in children through this program fuels our determination to expand its reach even further. A smile is a universal symbol of happiness, and through this initiative, we are dedicated to ensuring that every child with a cleft lip receives the care they deserve. This cause aligns deeply with our brand’s vision—‘Wellness in every home, Happiness in every heart’—and we will continue working tirelessly to bring more smiles to children across the country.”
Since 2016, Himalaya Wellness Company has collaborated with Smile Train India, the world’s largest cleft-focused NGO, to provide 100% free cleft surgeries and post-operative care to underprivileged children. For every purchase of the Premium Lip Care pack, Himalaya donates ₹ 5 towards cleft surgeries, further reinforcing its commitment to the cause.
Mamta Carroll, Smile Train’s Senior Vice President & Regional Director for Asia, emphasized the importance of early cleft treatment: “A cleft condition can significantly impact a child’s ability to eat, breathe, and speak, often leading to social stigma and isolation. Approximately 35,000 babies are born with a cleft lip and/or palate every year in India, and timely cleft surgery and comprehensive care not only transform a child’s appearance but also prevent long-term health problems, ultimately improving their quality of life. Our partnership with Himalaya Wellness through the ‘Muskaan’ initiative has been instrumental in raising awareness and enabling free, life-changing cleft surgeries to children across India.”
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