Hyderabad, 28 January 2025: Reinforcing its commitment to environmental stewardship and resource conservation through sustainable waste management and recycling practices, ITC Limited hosted the Wellbeing Out of Waste (WOW) Interschool Recycling Championship Awards Presentation Event today at Ravindra Bharathi Auditorium, Hyderabad. The event was held to recognize and celebrate the exceptional contributions made by students and schools in advancing the cause of the Clean India Mission or Swachh Bharat, through effective waste management during the Championship.
The award ceremony was graced by Chief Guest Smt. Dr. T. K. Sreedevi, IAS, Commissioner & Director, Municipal Administration, Government of Telangana and Guests of Honour Sri EV Narasimha Reddy, IAS, Commissioner and Director, School Education, Government of Telangana and Sri Rajesh Ponnuru, Divisional Chief Executive, ITC Limited - Paperboards & Specialty Papers Division. The dignitaries presented awards and medals to the deserving students and schools.
Speaking at the event, Sri Rajesh Ponnuru, said, “I would like to convey our heartfelt congratulations to the competition winners of the ITC WOW Interschool Recycling Championship and express our gratitude to all participants for their encouraging contribution towards Swachh Bharat. Swachh Bharat is not only about maintaining cleanliness at an individual level but also in public spaces, to create an overall clean and healthy environment. It is heartening to see that our future generation is well aware of this important aspect of our lives and is actively taking the initiative to manage and recycle waste.”
The Interschool Recycling Championship (ISRC), ITC WOW’s flagship programme is designed to instill the habit of source segregation and responsible waste management among future citizens. Implemented across all major cities in southern India, the programme encourages students and schools to actively participate in waste management practices, thereby fostering a culture of sustainability and environmental responsibility.
The 2024-25 edition of the Championship witnessed an overwhelming response with over 1 lakh students actively participating and collectively contributing approximately 933 metric tons of dry waste for recycling. The Championship also saw 2482 schools from across southern India take part, involving 9.31 lakh students in raising awareness about waste segregation. The programme brought together government and private schools from various boards, including ICSE, CBSE, and SSC, fostering a culture of sustainability among young changemakers.
The awards event witnessed a good turnout of around 1800 participants and featured cultural performances by students, showcasing their enthusiasm and creativity. A key highlight was the Swachhata Pledge, led by the Chief Guest, where all attendees reaffirmed their commitment to cleanliness and environmental responsibility.
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